Where did the moufflon Go?
A couple of days ago, I noticed a flood of twitter contacts linking up. This is really nice especially since we can suspect the positive influence of the etourism-event in Cyprus. Nevertheless, the reason I post today is more precisely about a specific
contact from visitcyprus account that made me reflect a little. The
tweeter account uses the typical image that we have all seen, but in
particular this one is lying on the beach and the caption says "Cyprus, more than a place just for lounging in the sun" -
Is it just me? I don't get it. While we are all talking about the unsustainable positioning our island has, the non-competitive basis for attracting mass tourism, again and again we use in our communication elements that constantly reinforce contrary messages. Where have gone all the symbols and images that have given us character and uniqueness? Any guesses?