Going cheap means not delivering on loyal customer needs
"There isn't enough to do in Cyprus, not for
families or couples. It is totally boring in the winter and shouldn't
be, it has sunshine and it has plenty of people who want to work but
entrepreneurs can't take the risk of starting up businesses unless the CTO have a real structured long term strategy
to bring customers in" by J.Court
-
I don't want the smokey bars and noisey tuneless pub singers
drowning out my conversations every night.
- I don't want to see 355
versions of Tom Jones doing Karaoke - it's old hat and it died about 10
years ago. I don't always want to eat out.
- I want to see some good
quality bands, go bowling, visit the cinema with the kids, go on roof
top bus tours round the island - all year round, get a drink in a cafe
on any beach in the winter months, walk in parks and see people lazing
in the sun with their families, stop for a chat and have a pic nic
-
I
want to be able to hire a pedalo or go diving in November when it's
still 28 degrees,
- I want to go to the local open air amphitheater and
hear beautiful music,
- I want to walk along the prom at Paphos without
being bombarded by Aged British Ticket Touts desperate to earn a few
bob to stay here as there aren't enough tourists to fill the boats.
- I
want to be able to cycle from Agia Napa to Paralimni without
encountering an underpass 4 feet deep in water because they forgot to
install drains.
- And most of all I want to walk the Eastern coastline
without taking in the appalling sight and stench of Farmers rubbish and
waste which is piled high and dumped on some of the most beautiful
stretches of the walk.
Do we still think we have an issue about attracting visitors?
Isn't it more about developing a sustainable model for collaboration that enhances product and delivers a structure for businesses to work with. Do we really need more advertising, more market-getting at this time? Wouldn't it be more appropriate to hear about open commitments with the business community on investment strategy. Has anyone heard about it since the Pasyxe annual event?
Why is it the likes of Ryanair or Easyjet still making the front pages of the news these days, complaining about high prices. This sounds like an echo from Tour Operators, Thomas Cook and Thomsom Holidays urging hoteliers 3 weeks ago to lower their prices before early booking period ends in march!!
You can't get them to change their business model, we all know that. Let's face it, these people are only interested in CHEAP and Customer delight is not. On the other hand CHEAP sells, and you may call it luck or a disgrace, but cheap is not compatible with our positioning as a tourism destination and our capability to provide authentic customer experiences that delight business owners and customers alike.