The possibility of unperceived existence, one year tweeting for Cyprus Tourism
The tourism trade picks up on a trend and adds to the momentum
"It's been one year of tweeting about Cyprus Tourism" - last week, the team supporting the twitter account celebrated the achievement with mixed feelings.
If a balance of the year were to be made - in what terms would we want to measure our performance? How would we want to evaluate our efforts? Would we want to apply the ROI measures typically used by media and advertising? Would we want to judge our efforts based on the number of followers? Or in terms of the celebrate riddle, "if a tree in a forest falls and no one is there to hear it, does it actually make a sound?", were we purposeful?
As we've come to realize, our basic purpose is less about being perceived, and more about helping to bridge the gap between perceptions and realities of Cyprus Tourism. In other words, less about publicity and more focused on making accessible and visible those valuable aspects of Cyprus that make a difference in the tourism experience. Moreover, we believe that taking appreciation of what surrounds us inversely helps us in understanding the complexities of changing realities.
We will have the opportunity to extend ourselves on these and more issues - but to start with, just a few stats. How dedicated were we during the last year?
More, at times than others, you can judge that our dedication was in fact irregular yet consistent with our nature and our status: actively engaged in the social web, we like to try out new ways
to interact and network, we're basically explorers of the ecosystem and evaluating how it can work for us.
Most importantly it is allowing us to set the path for our continued presence in the next year. We aim to achieve a balance between sharing those relevant news, creating a state of opinion around issues we understand to be important, and cultivating a broader interest of issues other than tourist arrivals and temperature updates.
The importance of our exercise and introspection, extends itself beyond the use of twitter, it allows for an understanding of the processes determining identity, the who and what behind the online activity. Listening, sharing and participating are essentials, but distinguishing a curator from a specialist, may be more determinant than just aiming for followers and tweeting in quantity.
You too can explore our statistics - check out the @CyprusTourism Klout analysis on the subject, although it's not the only benchmark, it's a rather good way to explore the dynamics of influence in time, not only for yourself but also for those that should be discovering you.
Do you have an impression you would like to share - let us know by commenting here or directly on the @cyprustourism twitter channel.
About the Klout Influence Matrix
The Klout Classification is a holistic look at your influence and how you use it.
There are 16 possible classifications determined by factors such as how often you tweet, who you follow, who follows you, and how your audience interacts with your messages. Your Klout Class is like a personality test for your style of influence.Your influence network shows who you influence and who influences you.
Influence is determined by a variety of factors including retweets,@messages, follows, and lists.
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