Public recognition goes to Hermes Airports
As Cyprus Tourism Organisation signs collaboration agreement bowing to the effectiveness of the stakeholder's network
As if it were a peace treaty after long lasting hostilities and mutual indifference. The Cyprus Tourism Association (CTO) and Hermes Airports publicly sealed a joint collaboration agreement, on the 15th of June in Larnaca, to enhance the current conditions of collaboration between the two entities and enrich promotion of tourism to Cyprus.
Times are indeed changing, and from the looks of it, 30 years is indeed a long time to recognise the vital role of a framework for developing airline connections. The events of the past months leading to the market entry of RyanAir and the new scheme of airline incentives, seem to have motivated the board of the Cyprus Tourism Organisation, in recognition of the effectiveness of the stakeholder's network, where Mr. Oroundiotis, chairman of the board reaffirmed that now the “CTO considers the accessibility of Cyprus by air as a vital ring in the value chain of tourism, on which the marketability of Cyprus is based”.
The Memorandum was signed by Mr. Alekos Oroundiotis, Chairman of the Board of Directors of the CTO, and by Mr. Alfred van der Meer, Chief Executive Officer of Hermes Airports.
For his part, Mr. Van der Meer noted in his speech that the relationship between the two organizations was entering a new phase creating the necessary conditions for a collective effort reaching our for common goals. In his opinion, the Cyprus Tourism industry will benefit from having a single strategy plan for developing marketing actions.
This extraordinary event may be interpreted as "common sense" restored. Symbolically it's showing, and not telling the sector, that the element of accessibility will become a critical criteria for future marketing actions. We see this as fundamental development in that it will tremedously reduce the business uncertainties, about the how and where future tourists coming from every year. Aside from establishing transparency in the process, this will set the proper priorities for marketing actions and facilitate service preparedness for the sector. We may go as far as to say that hopefully it will enable to enrich the current calender of the Cyprus Tourism Organisation and renovate it's market priorities. This is good news to renew for optimizing current CTO 5 year strategic plan presented 2 months ago.
Based on the Memorandum of Collaboration, Hermes Airports and the CTO will promote their joint participation in meetings, events, exhibitions, and professional forums aiming to promote Cyprus as a tourist destination. They will also promote the exchange of information and expertise on issues of common interest and co-operate on actions to promote the tourist product of Cyprus. In addition, the Memorandum provides for the establishment of a committee which will meet regularly to review goals and developments.
For more information: Hermes Airports News release