If a balance of the year were to be made - in what terms would we want
to measure our performance? How would we want to evaluate our
efforts? Would we want to apply the ROI measures typically used by
media and advertising? Would we want to judge our efforts based on the
number of followers? Or in terms of the celebrate riddle, "if a tree
in a forest falls and no one is there to hear it, does it actually make
a sound?", in essence were we purposeful?
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According to the latest research made by Nielsen, Internet is the favourite means of Chinese when searching for tourist information in their effort to choose their holiday destination. According always to Nielsen, 61% of the Chinese who travelled for...
Our friend Richard Sedley on his Twitter today was sending us on an article on the web of E-Consultancy about what importance brands should show about social media comments . A very interesting article that I read with great interest and inspired me to...