There remains the challenge for organizations, the untypical task of cultivating relations and warming up hearts the world over in some 30 languages. Surely we recognize that emotions and gaining the favor of millions of hearts, is at the core of the wishful strategies of Tourism development plans.
Nevertheless, in marketing and communication terms, we've seen only too many responding to this challenge by bombarding untimely messages across emerging communication channels. It is true that you may strike a chord sometimes, but it's useless to pretend that you can aim to remain relevant all the time, without showing some concern on how your messages impact people in general, especially when these messages are expressly meant to be generic.
A few days ago, I was confronted by a marketing officer that was justifying herself, explaining to me that because the communication was generic - that is, it was meant for all people in general, her message could not be personalized in any way.
I can understand the comfort for which some marketing planners welcome today how Outdoor, Print and TV advertising actually appear to be less invasive and less prone to backfire compared with the virulence of online rejection.
The communication barrier imposed by traditional media is definitely a comfort zone from which it is easy to be agressively throwing out messages to the masses. You may be forgiven part of the time for it, but let's not pretend, that with this mechanical way of internal planning for communication, that we are going to get any closer to anyone's heart with credibility or authenticity.
Photo Credit: www.extremecyprus.net
Marine and nautical sport enthusiasts will be happy to hear about new docking facilities in Lemesos Cyprus.
The new marine infrastructure in Cyprus will be in service from 2012 and plans presented by the joint venture leading the project, aims to see its completion in due time to service luxury market. The complex which mixes residential and commercial services is projected around 586 berths, with apartments and exclusive facilities, some of which will have private moorings.
The nautical Marina for Lemesos will add to existing enhancements of Nautical Facilities for Cyprus in the regions of Ayia Napa, Pafos and the Larnaka Marina, thus fulfilling a long awaited strategical commitment to developing services in the yachting market by the Tourism authorities.
A realistic Glafkos Kariolou, a recognised marine expert in tourism, explained that since 1994, Cyprus could have been developing services to an underserved market of 6.5 million crafts in the Mediterranean and it was high time that priorities in this area of tourism should be implemented.
Cyprus, with the perspective of playing catch up in a market, arrives with some good vantage points but will have to especially care for the type of customers it will want to cater to. Although the market still allows for being selective, there still lies an important question that remains unanswered today and that is how the relationship with an elite market will develop.