Cyprus close to you . . . Closer to the Heart
There remains the challenge for organizations, the untypical task of cultivating relations and warming up hearts the world over in some 30 languages. Surely we recognize that emotions and gaining the favor of millions of hearts, is at the core of the wishful strategies of Tourism development plans.
Nevertheless, in marketing and communication terms, we've seen only too many responding to this challenge by bombarding untimely messages across emerging communication channels. It is true that you may strike a chord sometimes, but it's useless to pretend that you can aim to remain relevant all the time, without showing some concern on how your messages impact people in general, especially when these messages are expressly meant to be generic.
A few days ago, I was confronted by a marketing officer that was justifying herself, explaining to me that because the communication was generic - that is, it was meant for all people in general, her message could not be personalized in any way.
I can understand the comfort for which some marketing planners welcome today how Outdoor, Print and TV advertising actually appear to be less invasive and less prone to backfire compared with the virulence of online rejection.
The communication barrier imposed by traditional media is definitely a comfort zone from which it is easy to be agressively throwing out messages to the masses. You may be forgiven part of the time for it, but let's not pretend, that with this mechanical way of internal planning for communication, that we are going to get any closer to anyone's heart with credibility or authenticity.
Photo Credit: www.extremecyprus.net