Collaboration in tourism development, Hermes Airports map a new course for Cyprus Tourism
Hermes thankful for the successful implementation and management of Cyprus National Airports
The new airports have heralded a return to
tourism growth for Cyprus and with the focused action of Hermes Airport, Cyprus Tourism is seeing a growth of arrivals due to new airlines unlike any period in the 30 years of Cyprus Tourism. The opening of
new source markets for tourism in western, eastern, and central Europe,
Scandinavia, Russia, and the Middle East has resulted in a Traffic in 2010 increased by 3.2% and
has grown by over 5% in the current year, and so despite lack luster performance of national carriers.
The strategy of commercial incentives combined with additional support from the
stakeholders is allowing for longer term commitments, unlike previous negotiation led by Cyprus Tourism Organisation which resulted in too much seasonality, uncertainty from year to year and too much dependency by large scale tour operators that eroded operational margins of the tourism trade.
It's undeniable that the increased tourism to Cyprus will gain greater weight from the winter and off season travel, due to the more frequent introduction of new routes by cost carriers such as EasyJet, Wizzair,and Ryanair.
In the words of Hermes Airports CEO, Mr. Alfred Van der Meer during a conference honoring the 5 years of successful development, "The new Larnaka and Pafos international airports are perhaps the best example Cyprus has of the value and benefits to be derived from public private partnerships". Surely in the case of Cyprus Tourism, this is an exception that confirms the rule.