Living with our age, our obsession with the Cyprus Tourism Service model
We live in critical times, looking ahead.
Let's not be mistaken, our obsession is also with the Cyprus Tourism Organisation, because it has been sitting in the middle of tourism development for too long, but that's a story for a different post.
Let me not distract you from the point at hand, understanding the importance of recent developments in our sector and therefore our economy. From the picture above. Forrester Research makes a graphical representation on how to understand and interpret the ages as they have developed in different economic times where companies have been succeeding themselves or renovating themselves to play an important role accordingly.
Last week we highlighted in various articles the importance of the Hermes Airports contributions and what I do wish to highlight here, is not the tremendous efforts and investments which are praiseworthy, but it's having resolved the single most important impediment for our industry to have been able to move ahead. Hermes Airports strategically placed their efforts for the last year in resolving 1 single most problem - that of distribution, according to this new understanding about customers.
As we look forward with the realization that 2003-2010 plans have completely overlooked resolving a key challenge dating back to previous era, how can we be so confident that the current service model that has been used for the last 30 years, has actually resolved the challenges of an Age past, that of connectivity and information flow, and let alone being prepared for the challenges that are coming ahead.
With this issue in mind, the strategic tourism plan made out by the Cyprus Tourism Organization for the next 5 years, should the tourism sector not join in and help out, just as Hermes Airports is doing so that we are not stuck with challenges Ages goneby.
It's a new age where carrot (cto budget) and stick (political parties) reminds us that this not what will help us to connect with customers, who are those that will ensure we move forward in the business of tourism. And you why are you in the business of Tourism. How are you going to connect?
Video Credit: Short version of Jessie J -Price Tag - expressing adequately as to why sometimes we do the tings we do despite contrary logic.